In our comprehensive report:
We explore whether we are listening to our clients. We discover what really drives growth in professional services firms and find out whether being client-centric is enough to outperform our competitors.
We look specifically at what it is about engagement in business development that drives growth. We discover why engagement is the missing ingredient in our so-called “growth equation”.
We spoke to in-house marketing teams to understand what challenges they faced, as well as asking professionals what it was that helped to engage them. We also asked clients what they wanted to see from professional services firms and spoke to coaches about how to overcome some of the barriers. We used this insight to develop Client Talk’s 4Cs model of working with professionals.
"It’s important to listen carefully to what is really needed. Using my 20+ years of experience is something I call on every day. You also have to be able to read people and adapt your style to theirs."
Sadie Baron, CMO at Reed Smith LLP